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　　案名：Deborach 亞洲旗艦店

　　座落地點(diǎn):臺(tái)灣臺(tái)北市中山區(qū)中山北路二段晶華酒店旁

　　空間坪數(shù)：40坪

　　空間格局：長(zhǎng)向街屋

　　主要建材:鋼構(gòu)、玻璃磚、木作、美大利地磚、強(qiáng)化玻璃、明鏡、壓克力棒、冷烤漆

　　設(shè)計(jì)單位：竹工凡木設(shè)計(jì)研究室(CHU-studio)

　　施工單位：暐震工程

　　攝影作者：竹工凡木設(shè)計(jì)研究室(CHU-studio)

　　主案設(shè)計(jì)師：邵唯晏-Alfie Shao

　　協(xié)同設(shè)計(jì)師：邵方玙、林予幃

　　公司網(wǎng)址：www.chu-s.com

　　公司email：chusd.co@gmail.com

　　設(shè)計(jì)概念

　　本案為臺(tái)灣山二集團(tuán)自創(chuàng)品牌Deborah的亞洲第一間旗艦店。本案位于臺(tái)灣臺(tái)北中山北路五星級(jí)晶華酒店旁，左右兩旁緊臨Louis Vuitton、Prada、Coach、Basalini等知名品牌，可謂精品店的一級(jí)戰(zhàn)場(chǎng)，近來(lái)由日本建筑師Kumiko Inui及Prada專(zhuān)屬建筑師Roberto Baciocchi操刀的兩間Louis Vuitton及Prada的旗艦店強(qiáng)勢(shì)壓境下，Deborah身為精品新秀實(shí)為壓力。

　　Deborah自1988創(chuàng)立于美國(guó)比佛利山莊，堅(jiān)持將優(yōu)雅及當(dāng)代時(shí)尚的元素注入商品，結(jié)合成藝術(shù)與流行品味的經(jīng)典皮包。而飛揚(yáng)的蝴蝶標(biāo)誌，更象徵女性在各種場(chǎng)合總是眾人目光注視焦點(diǎn)的特質(zhì)，認(rèn)為最平實(shí)的女性也能擁有最璀璨的氣質(zhì)。因此我們?cè)诳臻g的表現(xiàn)上與Louis Vuitton 與Prada等品牌恰好相反，設(shè)計(jì)上不堆砌奢侈感，不強(qiáng)調(diào)裝飾主義，期望在這重視奢華美學(xué)的商圈，能以當(dāng)代典雅的流線設(shè)計(jì)及不重裝飾(decoration)的清淡質(zhì)感脫穎而出。

　　設(shè)計(jì)手法

　　設(shè)計(jì)手法的部分，從入口意象、天地壁空間特質(zhì)到燈具及道具的擺設(shè)，無(wú)不精心設(shè)計(jì)：

　　(1)入口意象：平實(shí)簡(jiǎn)單而不失璀璨

　　在入口意象部分，看似璀璨的立面，為了表現(xiàn)出Deborah精神，認(rèn)為最平實(shí)的女性也能擁有最璀璨的氣質(zhì)，因而我們運(yùn)用一般臺(tái)灣的本土玻璃磚(glass brick)以45度角搭接，搭配合明鏡(mirror)及燈光的使用，運(yùn)用最基本、最單純的材料組合，卻呈現(xiàn)出獨(dú)一無(wú)二的璀璨質(zhì)感，同時(shí)也暗示了Deborah最常使用的菱格紋元素。

　　(2)蝴蝶標(biāo)誌：輕松舞動(dòng)以跳脫的奢華空間壓迫感

　　整個(gè)空間及擺設(shè)品的設(shè)計(jì)都以品牌的蝴蝶標(biāo)誌為設(shè)計(jì)主軸。因而語(yǔ)匯上我們截取品牌蝴蝶標(biāo)誌的線條，在空間的天地壁上舞出許多曲線條，期望透過(guò)典雅簡(jiǎn)潔的流線形來(lái)給予空間最輕松的舞動(dòng)感受，以跳脫重金打造的奢華空間壓迫感。

　　(3)造型燈具：流線感與不重裝飾的本質(zhì)

　　所有的燈具及擺設(shè)都是量身訂作，透過(guò)電腦輔助設(shè)計(jì)系統(tǒng)(CAD/CAM)創(chuàng)造出一系列仿蝴蝶動(dòng)態(tài)的造型燈具。看似時(shí)尚的燈具，是利用最平常的但是每一根都不同長(zhǎng)度的壓克力管組合而成，共計(jì)2800 根，以唿應(yīng)Deborah的流線感與不重裝飾(decoration)卻一樣成為注視焦點(diǎn)的本質(zhì)。

　　(4)展示臺(tái)：時(shí)尚經(jīng)典的物件(object)

　　入口處我們也設(shè)計(jì)一系列大型的自由形體(free form)展示臺(tái)面，除擺設(shè)主題皮包外同時(shí)也是可投影的面板，舞動(dòng)的造型述說(shuō)著時(shí)尚巨星Marilyn Monroe的裙擺飄舞，也象徵Deborah強(qiáng)調(diào)時(shí)尚經(jīng)典的氣質(zhì)。

　　Concept of Design

　　Located in Zhong-Shan N. Road in Taipei City, The first flagship store of Deborah, the owned brand of Yamani Corp., is surrounded by many famous brands and boutique stores such as Louis Vuitton,、Prada、Coach、Basalini, etc. As a new brand, Deborah is under pressure of competing with Louis Vuitton’s flagship store, designed by Japanese architect Kumiko Inui, and Prada’s, designed by Roberto Baciocchi.

　　Established in Beverly Hills since 1998, Deborah continued to create and design leather bags with elegance and modern new look. The brand logo, butterfly, implies that even the ordinary women can have extraordinary elegance. When designing the space of the store, we do not put emphasis on luxury and decoration. On the contrary, we focus on streamlined and unadorned style, trying to convey an image that is completely different to luxury Louis Vuitton and Prada.

　　The ways of design

　　The store was designed with sophisticated intricacies from its entrance, floor and ceiling, lamps and lanterns, to the displays.

　　1. Entrance

　　To show the spirit of Deborah, that is even ordinary women can have extraordinary elegance, we use local glass bricks along with mirror and lights, combining these common and simple materials to build the entrance. It also features Deborah’s favorite element, argyle.

　　2. Logo: The butterfly

　　The main point of the design is focusing on the brand’s logo, the butterfly. We employ the shape of the butterfly, attempting to use the curve to create a streamlined style and cozy atmosphere within the space.

　　3. Creative Lamps

　　The butterfly-like lamps are customer-made created by CAD/CAM with 2,800 different lengths of acrylic tubes, which are still very common materials, to reflect Deborah’s streamlined and unadorned style.

　　4. The chic display

　　The freeform object is put in the entrance as a chic window display and can function as demonstration for bags of the season and panel board for projection. It features the flying skirt of superstar Marilyn Monroe and symbolizes the classic Deborah style.

Deborach 亞洲旗艦店設(shè)計(jì)

Deborach 亞洲旗艦店設(shè)計(jì)

Deborach 亞洲旗艦店設(shè)計(jì)