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MOSOM墨森設計|赫本秀HBbeauty:解構空間下的商業美力

來源:中裝新網 時間:2023-07-21 10:19:50 [報告錯誤]  [收藏]  [打印]

核心提示:從場域出發,構筑新美力

將空間交給觀者探索,在人與場所的鏈接中,令其間的美感逐漸顯現,是設計師在此透過建筑藝著力表達的。光束散落、越過層隙、落影于內,緩緩映現出教堂般的室內構造,人穿行其中,頓感一種無聲的儀式。

The space is left to the viewer to explore the beauty through the art of architecture. The interior of the structure that resembles a church is gradually mirrored by dispersed light beams that pass through gaps and fall inside. This will give people a sense of silent ritual as they walk through it.

順延巧妙設置的空間動線,在進入正廳的廊道處,設計師以遞進式的空間結構,搭建優美的建筑旋律。當觀者步入于此,刻意拉低的天花距離,將其包裹在一片新奇秩序與私密感中。猶如劇本中的轉場,從門外到店內的轉換,于無形間牽引著顧客的注意力,一場精心編織的“故事”就這樣悄然開啟。

Following the spatial motion line, the designers have created a wonderful architectural melody at the corridor of the hall with a progressive space structure. As the viewers enter, the deliberately low ceiling distance wraps them in a sense of novelty, order and privacy. The transition from the the store’s outside to the inside is like a scene change in a play, invisibly drawing the customer's attention. Thus, the expertly constructed "story" starts out subtly.

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“光影與建筑的穿插、體塊與結構的組合是關鍵設計邏輯。”三角式結構與垂直光線的建立,向外滋生出嚴肅的莊嚴感。“走進這里時,人們可能最先產生好奇,進而是理解與欣賞,這便是隱藏在設計語言背后的情感序列。”

"The interplay of light and shadow with the building and the combination of blocks and structure is the key design logic." The triangular structure and vertical light exude a sense of solemnity outwards. "Once inside, visitors could initially feel curious, then understood and appreciated. This is the emotional sequence hidden behind the design language."

停留于消費者印象中的品牌調性如何精準傳遞?“高雅、純粹與隱含的震懾力是我們想要賦予空間的性格。”從純粹的清水混凝土、木藝材質、隔墻排列的座椅秩序,到占據視覺中心的火燒木裝置,設計對氛圍感的營造,貫穿著對尺度、色彩、畫面的多維考量,每一個獨特的元素,皆是一個打動人心的要點。How to precisely express the brand tone that stays in the consumer's mind? "Elegance, purity and implied shock are the character we wanted to give to the space." From the pure fair-faced concrete, the wooden materials, the orderly seating arranged on the partition walls, to the flamed wood installation that dominates the visual centre, multi aspects like scale, colour and image have been taken into account for atmosphere creation. By doing so, each unique element is a key point that strikes a chord.

“進一步講,建筑空間的設計貫穿著隱性的節奏感,我們有意規避額外的裝飾,轉而令細節經得起品味,于無形中傳遞至身心,喚起消費者的深刻共鳴。”

"Furthermore, there is an implicit sense of rhythm that runs through the design of the architectural spaces. We have deliberately avoided extra decoration in favour of details that stand up to taste. This will be invisibly conveyed to the consumes’ mind and body, evoking a deep sense of empathy among them."



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