国产性做久久久久久-国产性视频-国产性色视频-国产性片在线观看-午夜dj影院在线视频观看完整-午夜dj影院在线观看完整版

　　Diversified Changes

　　Elegance Until Eternity

　　多元趨變，優雅永恒

　　顏值經濟與悅己經濟的持續增長下，“美業年輕化”蔚然成風。與之相伴的消費升級、客群迭代、女性消費心理變化，如何讓美容會所抓住市場風口，從而提升實際轉化率，成為探討美業空間設計時的關鍵問題。

　　As the beauty economy and the self-pleasing economy continue to grow, “become younger through beauty industry” has become a trend. Faced with consumption upgrading, clientele iteration and changes in women consumer psychology, how to make beauty clubs grasp the market, so as to promote actual transformation rate has become a key issue when exploring the design of beauty industry spaces.

　　縱觀當下設計市場，場所體驗、空間美學、氛圍感、沉浸式、藝術化......諸如此類熱詞，總是占據著行業認知。而究其根本，藏于背后的底層邏輯是什么?

　　Throughout the current design market, such hot words like venue experience, space aesthetics, atmosphere, immersion-style, and artistry always dominate the industry’s cognition. However, what’s the underlying logic behind them?

　　(視頻鏈接：https://v.qq.com/x/page/o3367v9qjqt.html)

　　項目視頻 Project Video

　　在琉璃皝宮的設計中，專注研究“新美力”的MOSOM墨森設計，跳脫設計本身，在“空間即品牌，場景即營銷”的策略思維下，將這一命題聚焦于空間美學與場景情緒、品牌運營的雙向主線，呈現出美學、情感價值與商業統一的復合態空間精品。正如其所言：“多元趨變，優雅永恒。面對本案，設計不止是做一個店，而是要掙脫單一風格的束縛，在真實「品牌營銷場」的構建中，通過沉浸式空間情緒的引導與共鳴，達至不銷而銷的轉化成效。”

　　In the design of Glass Palace Spa, MOSOM DESIGN with a focus on researching “new aesthetic power” has emerged from design itself. It centers on spatial aesthetics and scenario emotions & brand operation under the strategic thinking of “space is brand, scene is marketing”, with efforts made to create a complex quality space that unifies aesthetics, emotional value and commercial integration. As it said, “diversified changes, elegance until eternity. In this case, it not only designs a store, but to break away from the single style constraint. Amid the construction of a true “brand marketing venue”, work is done to achieve the potential effect of promotion without sales by the guidance and resonance of immersion-style spatial emotions.

　　“比起對美學的探討，美業空間設計有著更明確的本質和目的 —— 盈利。體驗經濟的消費邏輯下，「目的性消費」已變化為「驚喜式體驗」，氛圍造景成為傳遞品牌內涵的生動方式。”漫步于此，月下樹景、侘寂枯木、蒼翠苔蘚，繪寫為幽靜詩意的東方畫面。對于商業轉化而言，這是一種融于景寄于情的言說，是一種無形的品牌吸引力。

　　experience economy, purpose-centered consumption has turned into surprise-style experience, while atmospheric landscaping has become a vivid way to express brand connotation.” Roaming here, the moonlit tree, wabi-sabi dead wood and green moss paint a tranquil and poetic picture of the East. For commercial transformation, this is the way to convey emotions via scenes and an invisible brand appeal.

　　匹配目標客群對功能、品位、審美、精神的高標準，休閑區設計亦有十足考究。濃淡相宜的東方清韻，輔以氤氳的柔和燈光、細膩高級的深棕木質感，令優雅、舒愜、雅靜之感流淌其間。

　　The leisure area is exquisitely designed to meet the high standards of function, taste, aesthetics and spirit of targeted clients. The appropriate oriental charm, combined with soft light and delicate, textured dark brown wood, make the room elegant, comfortable and tranquil.

　　由表及里，鋪墊情境。對于MOSOM墨森設計而言，這一特定的場域氛圍，不僅為消費客群帶來其渴求的放松、治愈、精神享受，更在與客戶建立忠誠度的過程中，觸及其背后的流量與實際轉化。

　　Pave the way from the surface to the context. For MOSOM DESIGN, this specific venue atmosphere not only brings the relaxation, healing and spiritual enjoyment that consumers desire, but also gains the popularity behind it and achieve actual economic transformation in the process of building loyalty with the clients.

　　正如設計師所說：“空間成為怎樣的場景，取決于要為顧客創造怎樣的體驗。我們希望這里并非是極盡奢華的外在昭示，而是真實呼應人在美容院所產生的特定情感需求，這也是提升美業品牌親密度并保持黏性的本質。”

　　As the designer said, "The kind of scene the space becomes depends on the kind of experience to be created for the clients. We expect that this location will be able to truly address people's unique emotional needs rather than simply be an outward display of excessive luxury. This is the key to increase intimacy and keep the stickiness of the beauty industry brand.”

　　這一邏輯下，突破固有的條條框框，以情緒的預設，推導空間的形式、節奏的遞進、一隅一景的美，成為了設計師最大的考量。這般空間畫面正如《陰翳禮贊》中所描繪的那樣，“在暗淡含蓄的陰翳之下，一切都被籠罩在柔和的溫情之中......滋生出‘萬物皆有神靈’的美感。”真可謂“悠悠情趣，難于言喻”。

　　Breaking through the fixed rules with this logic, to deduce the form of space, the progression of rhythm and the beauty of each scene with emotional preset has become the designer’s greatest consideration. The spatial scene is just as described in In Praise of Shadows, “under the dark and subtle shadows, everything is enveloped in a gentle warmth. A sense of “all things are divine” is born. It’s truly leisurely interest that is difficult to describe.”

　　“與此同時，我們深信，在塑造一個好的空間之余，空間也會塑造人。這一過程中，我們藏在設計里的目的，即是在由氛圍及感知的觸達中，激發每一位步入其中的顧客產生心理變化，抵達與消費行為的聯結。”

　　“At the same time, we firmly believe that in shaping a good space, space will also shape the person. During the process, the purpose we hidden in the design is to stimulate the psychological change of each customer who enters it, linking the consumer behaviour in the midst of touching atmosphere and the perception.”

　　“保養、變美、變年輕，只是美容會所的表象。向內溯源，其本質來自于人們對健康高級生活方式的追求。”在這里，無論是當代的東方意境，還是精于細節的材質表達，均是為了精琢與客戶匹配的生活質感。在這之下，筑就藝術的意義，突破表面敘事，形成源于生活的共振。

　　"To become beautiful and younger via maintenance is just the surface of the beauty club. Going back inwards, its essence comes from the pursuit of a healthy and advanced lifestyle." Here, both the contemporary oriental mood and the material expressions refined in detail are designed to create a quality life that matches the clients’. Beneath this, the meaning of art is to break through the surface to form a resonance born of life.

　　格柵、墻面肌理、悠悠淡光迎面而來，人們瞬間便被Spa空間釋放出的安適舒愜之感包裹。“在生活方式的營造中，體驗與感受，作為一種不可忽視的力量，總是在影響著人們的決策，并直擊人心。”

　　Faced with the grille, textured wall and soft light, people will be instantly wrapped up in the sense of comfort and ease released by the Spa space. " In the creation of lifestyles, experience and feeling as the non-negligible force are always influencing people’s decisions and striking at the heart."

　　看，層層光影浮動;觸，帶來柔軟與放松;嗅，感知鼻尖傳來的陣陣精油香氣。在環境的營造中，所有設計的出發點，均以一種接近無限親切感的方式，調動著人的五感六覺，訴說著人于其間的沉浸式體驗。

　　What you see are floating layers of light and shadow, what you feel are softness and relaxation, and what you smell is the aroma of essential oils wafting from nose. In the creation of the environment, all the design strive to mobilize visitor’s senses and deliver immersive experience, in a way with infinite sense of intimacy.

　　躺在舒適的床上，人的身體盡然放松下來。一幅簡雅色彩的藝術版畫掛置于墻壁，讓隨之映入眼簾的畫面，也變得簡約而高級。

　　Lying on a comfortable bed, one's body will relax as much as possible. A simple, elegantly coloured art print hangs on the wall, making the ensuing image simple and advanced.

　　在喧鬧的都市，這里猶如一座安放生活的島嶼。碳灰色的墻壁、深棕的原木、搖曳的燭光，正是這些樸拙而素雅的物件，圍合出歸于本真的狀態，令人感知身心的徹底放松。

　　In the hustle and bustle of the city, this place is like an island where life is at rest. It’s such simple and elegant objects like carbon grey walls, dark brown woods and waving candlelight that convey the true state of life and make people mentally relaxing.

　　循一場華美動人的琉璃光影走過，朦朧昏暗的筆觸間，是燭光熠熠，連綴著雕花水晶的流動時光感，勾勒藝術情境，更喚起情緒。

　　In the hazy and dim environment, a flowing sense of time will be radiated by the shimmering candlelight and sculpted crystals, when following the gorgeous glazed light and shadow. Therefore, an artistic mood is created and emotions evoked.

　　DESIGN POSTSCRIPT

　　· 設計后記 ·

　　如何應對客戶的需求?這是所有設計者亟需思考的問題。基于對市場、人群與空間的精準分析，MOSOM墨森設計則對這個問題有自己的見解。在新消費時代的今天，其應對方式簡單而直接 —— 洞悉體驗者情緒，創造特定場景，激活品牌價值。

　　How to respond to clients’ needs? This is a question that all designers need to think about. Based on a precise analysis of the market, the people and the space, MOSOM DESIGN has its own insight on this question. In the new consumer era, the method is simple and straightforward - to understand the emotions of the experiencer, create specific scenarios and activate brand values.

　　正如在琉璃皝宮中，回歸“空間即品牌，場景即營銷”的前端策略，其將空間視為銷售行為的觸點。在多元而優雅的藝術營造下，他們勾勒美學，卻不僅限于此，而是將對空間的營造，轉化為對用戶心理、身心體驗、生活方式的詮釋。最終在商業穿透力與成本可控的前提下，這里作為一處生活美學治愈系坐標，深刻打動著消費客群，驅動實際的盈利轉化。

　　As in the Glass Palace Spa, MOSOM DESIGN returns to the front-end strategy of "space is brand, scene is marketing", and regards space as a touch point for sales behaviour. With a diverse and elegant artistic approach, it creates an aesthetic that goes beyond that, transforming the creation of space into an interpretation of the user's psychology, physical and mental experience and lifestyle. In the end, under the premise of commercial penetration and cost control, the place serves as a healing coordinate of life aesthetics, deeply moving the consumers and driving the actual profit transformation.

　　琉璃皝宮平面圖 Glass Palace Spa Plan

　　? PROJECT INFORMATION

　　項目名稱：琉璃皝宮

　　項目地址：中國·廣州

　　項目面積：320㎡

　　設計單位：MOSOM墨森設計

　　設計總監：金柊辰

　　設計團隊：秀婷，郭仕豪，崔崔

　　項目攝影：瀚默視覺

　　Project Name: Glass Palace Spa

　　Project Address: Guangzhou, China

　　Project Area: 320㎡

　　Design firm: MOSOM DESIGN

　　Design Director: Zhongchen Jin

　　Design team: Xiu Ting, Guo Shihao, Cui Cui

　　Photography: Hanmo Vision

　　MOSOM墨森設計由知名設計師?柊?創立于深圳，立足國際視野，專注研究“新美力”，致力于美業會所、豪宅與辦公的專業化設計，為客戶提供美業商業顧問、空間設計、燈光設計、軟裝設計等一體化解決方案。

　　Founded in Shenzhen by the famous designer Mr. Zhongchen Jin with a global outlook, MOSOM DESIGN specializes in researching “new aesthetic power”. Engaged in the professional design of beauty clubs,luxury housing and offices, it strives to provide clients with integrated solutions like business consultant in beauty industry, space design, lighting design and soft decoration design.

　　多年來，基于對泛美業的全方位深入洞察、研究與實踐，MOSOM墨森設計提出“多元趨變，優雅永恒”的核心理念，發揮“空間即品牌，場景即營銷”的前端策略思維，聚焦商業的高頻認知與高效變現，為設計之外的附加值而不斷創造。在設計中，我們橫向考量客戶的投入成本與回報周期，縱深剖析建筑結構、材質美學、業態邏輯、商業坪效、品牌運營等因素，將空間從嚴密的整體拆解為有機的個體，整合上下游資源并有效縮短從概念設計到商業落地之間的節點，促進回報效率與商業產值的最大化，最終呈現出功能、美學與情感價值統一的復合態空間精品 —— 風格多元、氣質優雅。

　　Over the years, based on the all-round in-depth insight, research and practice of pan-beauty industry, MOSOM DESIGN has put forward the core concept of “diversified change, elegance until eternity”, and given play to the front-end strategy thinking of “space is brand, scene is marketing” with a focus on the high-frequency cognition and efficient realization of business. With these efforts, the value-added beyond design is constantly being created. In the design, we consider the input cost and return cycle of clients horizontally, while analyzing architectural structure, material aesthetics, business logic, commercial economic benefits and brand operation vertically. Efforts have been made to turn a strict whole into organic units, integrate upstream and downstream resources and effectively shorten the nod from conceptual design to commercial landing. This is how we maximize return efficiency and business output value, finally presenting a quality complex space that combine function, aesthetics and emotional value -- with diversified styles and elegant demeanor.

　　RECENT WORKS

　　近期作品

　　AEVUM SPA 深圳小徑灣店

　　AEVUM SPA 深圳萬象食家店

　　JOYCE BY AEVUM 深圳卓悅中心店

　　LES IDEES