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GS Design

Shilily Mangata·Tianrong Courtyard

 Hui-Style Architecture, Artistic Scenery

　　時(shí)至今日，伴隨著消費(fèi)力與場(chǎng)景化的迭代、升維，人們對(duì)旅游目的地的定義愈加寬泛，酒店“景區(qū)化”成為一種商業(yè)層面的趨勢(shì)，網(wǎng)紅酒店亦作為集高顏值、多場(chǎng)景、趣味化、打卡式的度假美學(xué)綜合體應(yīng)運(yùn)而生。

　　Nowadays, with the development of consuming power and times, people have more options for tourist destinations. “Hotel with multiple scenes” has become a new demand in business development. With refined beauty, multiple scenes and photography areas, Insta-famous hotels emerge as the time requires.

　　由詩(shī)莉莉酒店集團(tuán)與徽州天榕莊匠心合作打造的高端產(chǎn)品 —— 漫戈塔·天榕莊度假村，便是“社交貨幣”時(shí)代下的創(chuàng)新探索。精通酒店與商業(yè)設(shè)計(jì)的埂上設(shè)計(jì)，在這一探索中擔(dān)綱室內(nèi)設(shè)計(jì)與軟裝設(shè)計(jì)的角色，將對(duì)場(chǎng)景營(yíng)銷與場(chǎng)景定制、場(chǎng)景美學(xué)的思考，結(jié)合商業(yè)邏輯、運(yùn)維需求、差異化IP而靈活變通，令度假酒店空間產(chǎn)品超脫于純粹居住的體驗(yàn)，散發(fā)出高于生活的藝術(shù)魅力，最終助力客戶在競(jìng)爭(zhēng)激烈的存量市場(chǎng)中，收獲高于周邊的定價(jià)能力以及商業(yè)回報(bào)率。

　　Shilily Mangata·Tianrong Courtyard, co-founded by Shi Lily Group and Tianrong Courtyard from Anhui province, emerges as a creative exploration in the new era of “Social Currency”. Being proficiency in hotel and commercial design, GS Design takes on the interior design and soft decoration of this project. The designer integrates commerce, position and art with commercial procedure, considering operation demand and different IP, providing pleasant and unexpected experience for tourists and demonstrating artistic charm. To this end, the project can stand out of the herd and charge a higher price in the region, receiving higher market returns.

　　MANGATA

　　離塔尖最近的修心之境.

　　Tranquil Space with Poetic Romance

　　歸去，是古徽州隱逸文化的承續(xù)自新;

　　Inheritance and innovation of traditional Hui-Style culture;

　　歸來(lái)，是徵派園林與當(dāng)代藝術(shù)的融合。

　　Integration of traditional Hui-Style elements with modern art.

　　“百山藏于后，眾水出其口。”

　　黃山腳下的潛口古鎮(zhèn)山水相依、勝景天成，千百年來(lái)皆是文人墨客的隱逸卜居之地，亦是東晉詩(shī)人陶淵明悠居避世的所在。漫戈塔·天榕莊度假村，便擇址于徽州這一隅遠(yuǎn)離塵霾、背倚密林的頤養(yǎng)勝地，是集休閑娛樂(lè)、生態(tài)文化、綠色低碳、景觀欣賞于一體的稀缺度假資產(chǎn)。

　　Rolling mountains and rivers surround this area. Located at the foot of the Yellow Mountain, surrounded by lucid waters and lush mountains, the Qiankou town is born to be a hermitage for ancient writers and poets including Tao Yuanming, a poet in the Eastern Jin Dynasty. Sited in this resort, Mangata·Tianrong Courtyard stands as a distinctive holiday destination of leisure and entertainment, ecology and culture, low-carbon development and elegant landscape.

　　漫戈塔·天榕莊度假村近山臨水，與潛口翼峰公園融為一體，堪稱為“離塔尖最近的修心之境”。園中的翼峰塔已有四百多年的歷史記憶，成為皖南地區(qū)標(biāo)志性的人文符號(hào)。此外，項(xiàng)目周圍10km內(nèi)有西溪南、棠樾牌坊群、呈坎古村、豐樂(lè)湖景區(qū)、太平湖景區(qū)等數(shù)十個(gè)國(guó)家5A級(jí)景區(qū)、全國(guó)重點(diǎn)文物保護(hù)單位，可謂是離塵不離城的靜心之境。

　　Closing to mountains, waters, and Yifeng Park in the county, Mangata·Tianrong Courtyard can be regarded as a tourist destination with superb natural landscape. Constructed at more than four hundred years ago, the Yifeng Tower has become a landmark of Southern Anhui Province. What’s more, in the surrounding 10km areas, there are about ten national 5A Scenic Areas including Xi Xinan Village, Tangyue Memorial Archway Cluster, Chengkan Village, Fengle Lake and Taiping Lake and Major Historical and Cultural Site Protected at the National Level.

　　“白墻黛瓦馬頭墻，亭臺(tái)樓榭轉(zhuǎn)游廊”。

　　處處考究，樣樣精致。漫戈塔·天榕莊度假村以唐模古村為建筑審美范本，在“背山面水”、“天人合一”的哲思下，將徽派建筑與園林院落引入其中，自然純凈，盡得精髓。不遠(yuǎn)處的翼峰塔融入畫面，一軸“鏡湖生菡萏，碧波映塔尖”的畫卷悠悠展開(kāi)，可嘆“云出早、鳥歸遲”的山中幽境。

　　The white wall, black tiles, pavilions, platforms, storied building and colonnade are exquisite and well made. Originated from elegant village of Tang Dynasty, with the idea of “harmony between man and nature”, the designer blends Hui Style and courtyard elements into this project, representing a harmonious and peaceful picture, implying a pure, tranquil and natural vibe.

　　從學(xué)社到莊園再至高端產(chǎn)品漫戈塔，埂上設(shè)計(jì)與詩(shī)莉莉酒店集團(tuán)已有數(shù)次默契合作。面對(duì)詩(shī)莉莉追求愛(ài)與美、浪漫與詩(shī)意的品牌基因，以及深度情感化的爆款I(lǐng)P與差異化定制的場(chǎng)景策略，埂上設(shè)計(jì)深諳如何透過(guò)社交場(chǎng)景與藝術(shù)美學(xué)的共鳴、運(yùn)營(yíng)屬性與商業(yè)價(jià)值的交融，實(shí)現(xiàn)“目的地型酒店”的獨(dú)特優(yōu)勢(shì) —— 網(wǎng)紅即品牌，空間亦風(fēng)景，空間場(chǎng)景與自然人文深度交互，人們旅居至此，身處唯美愜境，心歸精神高地。

　　GS Design has cooperated well with Shilily Group on the design of community, estate and high-end product-Mangata. Catering to the Shilily’s pursuance of love and beauty, romantic and poetry, combining hit IP and tailored strategy, GS Design makes full use of the unique advantage of “Composite Hotel” by building an Internet celebrity as a brand and decorating plain space as pleasant scenery, letting spatial scenery echos with natural humanities. Thus, tourists can feel the elegance and beauty of nature.

　　MANGATA

　　自然游歷與徽派重現(xiàn)

　　網(wǎng)紅即品牌，空間亦風(fēng)景

　　Natural Landscape, Reappearance of Hui-Style

　　Insta-Famous & Brand, Space & Scenery

　　源于生活，又高于生活，是埂上設(shè)計(jì)衡量項(xiàng)目效果的至高標(biāo)尺，也是其核心的理念和不懈的追求。在漫戈塔·天榕莊度假村的設(shè)計(jì)中，源源不斷的自然勝景是美學(xué)的基底，生生不息的徽派底蘊(yùn)是場(chǎng)景的靈魂。

　　“Art comes from life and goes beyond life”, the highest standard of GS Design in evaluating their work, bearing the designer’s core philosophy and pursuit. In this project, the multiple natural landscape and Hui-Style aroma provide great source and inspiration for the designer.

　　從自然到人文的遞變，從場(chǎng)景到體驗(yàn)的進(jìn)階。

　　From Nature To Humanity, From Scene To Experience

　　古樸格窗蘊(yùn)藉雋永，在光影的進(jìn)退縈回間，詩(shī)意留跡，予人推窗即景、目不暇接的超預(yù)期體驗(yàn)。

　　The shadow of light sprinkles on the quaint latticed windows, presenting unexpected poetic and romantic experience.

　　設(shè)計(jì)師圍繞產(chǎn)品的差異化訴求，結(jié)合四季各異的在地風(fēng)情，細(xì)化場(chǎng)景主題，策劃打卡動(dòng)線，在一步一框景的節(jié)奏下，引導(dǎo)人們從亭榭的入口，游歷至園林的秘境，或到燭光晚餐、養(yǎng)生湯泉、愛(ài)的養(yǎng)心室等場(chǎng)景的轉(zhuǎn)換。

　　The designer classifies the characteristics of different scene according to the expectation and local elements. Following the arrangement of photography area, tourists can travel to the inner space of the courtyard, having candle light dinner, enjoying hot spring or visiting other areas.

　　一園詩(shī)意，向光而生

　　Poetic Nature, Vigorous Trees

　　木欣欣以向榮，泉涓涓而始流。在埂上設(shè)計(jì)的筆下，每一處空間場(chǎng)景都是深度定制，呈現(xiàn)從自然的風(fēng)景到空間的風(fēng)景之循序漸進(jìn)，喚起由外觀內(nèi)的多重感官體驗(yàn)。

　　Vigorous trees and lucid streams embrace this area. With the concept of tailored service, GS Design realizes the combination between natural landscape and spatial aesthetic, presenting vivid and layered visual experience.

　　黛瓦留影，美好留跡

　　Tile Shadow, Beauty Trace

　　“將場(chǎng)景美學(xué)與社交打卡的流量轉(zhuǎn)化為商業(yè)的生意，助力客戶贏得市場(chǎng)競(jìng)爭(zhēng)、贏得商業(yè)回報(bào)，是我們做商業(yè)設(shè)計(jì)堅(jiān)持的核心價(jià)值。在這一邏輯下，空間場(chǎng)景是服務(wù)于長(zhǎng)久的商業(yè)運(yùn)營(yíng)的，也是多維度滿足居者的即時(shí)體驗(yàn)，以及導(dǎo)向后續(xù)的種草裂變。因此本案的設(shè)計(jì)，關(guān)鍵在于自然景觀、徽派人文與空間場(chǎng)景的銜接，在高度適配中營(yíng)造差異化記憶點(diǎn)，讓每一幀的定格都讓人回味，不經(jīng)意間觸動(dòng)用戶社交傳播的動(dòng)力。”設(shè)計(jì)師如是闡述創(chuàng)作核心。

　　“The main belief we undertake in commercial design can be interpreted as supporting our clients to stand out of the herd and realize high market returns, by taking use of the spatial aesthetic and customers’ spread through social media. On this basis, spatial design should serve to extend the lifespan of commercial operation and improve guests’ experience from various span, influencing the following spread trends on social media. Thus, in this project, the key lies in the combination between natural scenes, Hui-Style humanities and spacial design. Different elements are designed to meet tourist’s needs, which promote customers’ spontaneous spread on social media.” Says the designer on the core idea.

　　當(dāng)場(chǎng)景美學(xué)與商業(yè)邏輯相輔相成，這樣的空間不是美則美矣的一覽無(wú)余，而是在時(shí)間的洗禮下，在人來(lái)人往的故事沉淀中，煥發(fā)出歷久彌新的意境。

　　With the combination of spatial aesthetic and commercial procedures, the space demonstrates distinctive charm with the passing of times.

　　把旅程釀成詩(shī)

　　Enjoyment of Sojurn Life

　　朦朧燭影間，慢慢時(shí)光里，設(shè)計(jì)在傳統(tǒng)木質(zhì)結(jié)構(gòu)與現(xiàn)代布藝的家具之間，沉淀出別樣意境，不造作，有樸意。

　　From the hazy candle shadow and languid hours, the designer creates distinctive space through traditional wooden materials and modern fabric furniture, plain and poetic.

　　燭光漫漫，竹影相依

　　Candles Flicker, Bamboo Swaying

　　在木藝百葉窗之外，巧妙的留白窗框與人閑坐時(shí)的視角齊平，框出“憑欄處處，畫意葳蕤”的自然人文妙境。

　　Sitting on the chair, people can appreciate the scene through the “void space”---window-frames outside the wooden blinds, creating harmonious atmosphere between nature and humanities.

　　出于專業(yè)的克制，以及對(duì)在地條件的尊重，埂上設(shè)計(jì)不做過(guò)度的設(shè)計(jì)，讓簡(jiǎn)凈的色彩、純粹的材質(zhì)、舒適的布局，無(wú)需多言便建構(gòu)出唯美的畫面 —— 木梁立身，燭臺(tái)朦影，瓶樽有意，巧與拙、剛與柔、古與今皆是因地制宜。

　　For professional consideration and local conditions, the designer works to create a beautiful picture through simple color, pure material and comfy layout. Beam, candle, shadow and bottle improve spatial quality and experience, providing a vibe featuring oriental and occidental beauty.

　　禪意，是空間的原初基調(diào)。

　　以傳統(tǒng)的梁結(jié)構(gòu)、木材質(zhì)、編織工藝為體現(xiàn)，而禪韻之上，疊加的是設(shè)計(jì)師對(duì)當(dāng)代審美與生活場(chǎng)景的解構(gòu)。

　　Zen, the original tone of the space.

　　Through traditional beam, wooden material and braiding craftsmanship, the designer expresses the understanding of modern aesthetic and scenes beyond Zen.

　　圓啟東方，生活融景

　　Oriental Elements, Life Elegance

　　從古取意，融今之美，設(shè)計(jì)師發(fā)現(xiàn)文化與自然的形式之美、輪廓之韻，自黃山的朝霞里攫取了一抹紅調(diào)，與木門構(gòu)件銜接，增加濃淡對(duì)比和室內(nèi)透光的同時(shí)，消弭木藝帶來(lái)的時(shí)空凝滯氣息，升華旅居生活的悠閑自在之感。

　　Combing the traditional culture and modern elements, the designer explores the tranquil and elegant beauty of culture and nature. The light of the sunrise sprinkles on the door, additionally improving the natural lighting and visual comfortable effect, eliminating the tedious air, enhancing the leisure and fulfillment of holiday.

　　自然的洗禮，文蘊(yùn)的衍生，讓空間浸潤(rùn)在清雅而韻深的境界之中。

　　The nature and culture make the space full of elegant beauty and artful ambience.

　　客房的設(shè)計(jì)，在復(fù)雜形式的退讓下，在自然景致的加持下，以簡(jiǎn)潔的形式、極致的尺度，烘托出場(chǎng)景的可辨識(shí)性。人們打開(kāi)木窗這一介質(zhì)，亦打開(kāi)眼界與心懷，目眺遠(yuǎn)方，可見(jiàn)青山連綴、荷影依依，一派愜意心境。

　　With simple design and natural scene, the guest room becomes recognizable through plain form and superb design. After opening the wooden window, guests can appreciate the rolling lush mountains and pure lotus, experiencing cozy and pleasant time.

　　園林潛行，近塔尖而修心;回廊游轉(zhuǎn)，漸入意境佳處。在酒店設(shè)計(jì)領(lǐng)域擁有豐富經(jīng)驗(yàn)的埂上設(shè)計(jì)，對(duì)場(chǎng)景的功能定位與美學(xué)營(yíng)造有獨(dú)到的策略，基于商業(yè)邏輯與體驗(yàn)場(chǎng)景、傳播形式的迭新，用差異化的場(chǎng)景設(shè)計(jì)為品牌IP賦能，將漫戈塔·天榕莊度假村打造為一個(gè)趨近自然古跡的“旅游目的地” —— 在這里，千年文脈歸于閑逸，萬(wàn)般自然訴諸詩(shī)意，徽派重現(xiàn)，酣夢(mèng)迭起，心安寧?kù)o。

　　Wandering in the courtyard, tourists can train their minds and improve self-cultivation. With abundant experience on hotel design, based on the update of commercial operation procedure, spatial landscape and spreading form, GS Design has distinctive strategy on positioning and spatial aesthetic, building the Courtyard a tourist destination full of natural heritage sites through different scenes. The traditional Chinese culture and reappearance of Hui-Style elements support the area with an artful immersive ambience.

　　項(xiàng)目名稱 | 詩(shī)莉莉漫戈塔·天榕莊度假村

　　Project Title | Shilily Mangata·Tianrong Courtyard

　　項(xiàng)目地址 | 安徽 潛口古鎮(zhèn)

　　Location | Qiankou Town, Anhui Province

　　項(xiàng)目面積 | 5000m2

　　Site Area | 500 sq meters

　　竣工時(shí)間 | 2021年

　　Date of Completion | 2021

　　室內(nèi)及軟裝設(shè)計(jì) | 埂上設(shè)計(jì)事務(wù)所

　　Interior and Soft Decoration | GS Design

　　主案設(shè)計(jì) | 李良超、黃圓滿

　　Designer | Li Liangchao, Huang Yuanman

　　專案設(shè)計(jì) | 李超

　　Project Designer | Li Chao

　　項(xiàng)目攝影 | 飛羽攝影、小平攝影

　　Photographer | Fei Yu, Xiao Ping

　　「埂上設(shè)計(jì)」，2014年成立于深圳，由兩位青年設(shè)計(jì)師共同創(chuàng)辦，是中國(guó)當(dāng)代前沿的室內(nèi)設(shè)計(jì)公司，致力于為客戶提供專業(yè)及優(yōu)質(zhì)的設(shè)計(jì)服務(wù)，設(shè)計(jì)范疇包括精品酒店、地產(chǎn)、商業(yè)、辦公、會(huì)所與別墅的室內(nèi)與軟裝設(shè)計(jì)，用藝術(shù)的手法打造空間的無(wú)限可能性。

　　GS Design, co-funded by two young designers in Shenzhen in 2014, a top tier company in interior design field in China. GS Design endeavors to provide professional and qualified design for customers. Taking on the interior design and soft decoration in boutique hotel, real estate, commerce, club and villa, GS Design explores the infinity of space through spatial aesthetic.

　　「埂上設(shè)計(jì)」重視建筑空間與地域文化的探索，融納多領(lǐng)域人文、自然、藝術(shù)等元素實(shí)現(xiàn)空間設(shè)計(jì)策略，致力于探討建筑與材料、工藝與細(xì)節(jié)、形態(tài)與光影間的互動(dòng)，詮釋人、空間、自然環(huán)境間親密無(wú)間的聯(lián)系，以當(dāng)代設(shè)計(jì)語(yǔ)言營(yíng)造“高于生活的藝術(shù)”，構(gòu)建獨(dú)特的場(chǎng)域。多年來(lái)，埂上設(shè)計(jì)以嚴(yán)謹(jǐn)專業(yè)的工作態(tài)度和靈動(dòng)的創(chuàng)意，服務(wù)眾多地產(chǎn)、商業(yè)與高端私人客戶，為合作伙伴所贊譽(yù)。

　　GS Design pays high attention to the exploration of architectural design and local culture. Following spatial design philosophy, by making use of multiple humanities, nature, artistic and other elements, GS Design is committed to connecting the architect and material, craftsmanship and detail, posture and light shadow, demonstrating the connection among people, space and nature. Creating art beyond life through modern design, building distinctive space. With professional performance and lively design, Gs Design provides service for real estate, commercial space and private clients, gaining great popularity and praise.

　　埂上設(shè)計(jì)|精品酒店類

　　GS Design|Boutique Hotel

　　三亞宿寐天涯海岸酒店

　　Sumei Skyline Coast Boutique Hotel

　　詩(shī)莉莉漫戈塔·非洲假日野奢酒店

　　Shilily Mangata·African Holiday Inn

　　深圳伯克利酒店

　　Berkeley Hotel, Shenzhen

　　埂上設(shè)計(jì)|商業(yè)設(shè)計(jì)類

　　GS Design|Commercial Design

　　深圳深城投地產(chǎn)中心會(huì)所

　　Shencheng Investment Real Estate, Shenzhen

　　深圳歡樂(lè)海岸藍(lán)楹灣·心海岸會(huì)所

　　Blue Bay·Joyful Coast Club, Shenzhen

　　深圳 Jungle Nat 高空餐廳

　　Jungle Nat Canteen, Shenzhen

　　東莞味匠餐廳

　　Wei Jiang Canteen, Dongguan